The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
What will The Sandler Rules mean for your 2009 business performance?
Until now, these unique rules were given only to Sandler clients in training and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
I suspect that following the rules outlined in this latest Sandler book-rules that have worked for large and small sales organizations not only here in Denver, but around the world-will enable your sales team to significantly increase sales revenues and profits while markedly decreasing both selling expenses and the length of selling cycles by:
- More consistently and effectively identifying opportunities
- More efficiently qualifying opportunities based on sound measurable criteria
- More quickly close opportunities without resorting to price-cutting or providing other profit-reducing concessions
Why this book now?
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
"Gary Harvey is the real deal. He knows more about the sales process (and can teach it!) than anyone I know. Plus, he "walks his talk." If you're ready to take professional selling to the next level, he's a coach who has done it, can teach it and will be in partnership with you to generate extraordinary results."
Robert White